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Official AFL Merchandise

In Business Since 2003

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Welcome to the AFL Footy Shop - Your Destination for Licensed AFL Merchandise

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Fan Reviews

Read More AFL Footy Shop Customer Reviews

AFL Footy Shop Customers

Efficient and reliable

I ordered the Sherpie socks for my partner, he is having chemotherapy and his feet get really cold and these socks are so warm and comfortable, they are like slipper socks with grips on the bottom so they don’t slip. Very happy with this purchase. The order arrived in a very timely manner also received a email thanking me for the purchase which was nice and personal.

Shazz
14 July 2025


Amazing!

This is our second order from AFL Footy Shop and they’re nothing short of amazing! Each order is packed with care and love (even if we are Port supporters). Would never buy elsewhere!

Kristy
10 July 2025


Hawks long sleeve tees

I purchased 3 hawks long sleeve tees for my grand children and they were absolutely thrilled when they got the package in the mail Their dad did a FaceTime to me to show the 3 wearing them and they said they loved them and were going to wear them to bed. I guess I’ll have to buy them hawks pjs next! Thankyou

Deb Saxton
9 July 2025


For my Bomber Boy

Really happy for the speed and efficiency of the AFL Footy Shop. It's my husbands birthday and these few pieces are going to be welcome additions to his gift. Thank you and look forward to making purchases in the future :)

Helen White
8 July 2025


Collingwood merch

The beanie was baby size which was too small as Archie is 6 years old but he loved the toy.

Archie
5 July 2025


Hoodies

Both were fantastic and perfect fit.

Trudy Taylor
30 June 2025