The short answer is yes
Real business. Official gear. Real footy people.
AFL Footy Shop is an independent Australian retailer that has helped supporters back their clubs since 2003. We sell officially licensed AFL merchandise and operate from a real shop and warehouse in Devonport, Tasmania.
- Registered Australian business with an active ABN
- Officially licensed AFL products from recognised brands
- Australian-based support before and after your order
A fair question
It is sensible to check before you buy
Footy gear can be a meaningful purchase, especially when it is a gift, a new guernsey or a hard-to-find club item. If you have not shopped with us before, you may want to know who is behind the website, whether the merchandise is genuine and what happens if something goes wrong.
Those are reasonable questions. The details below give you verifiable answers so you can decide for yourself—without taking a marketing claim on trust.
- Is this a real Australian business?
- Will I receive genuine AFL merchandise?
- Can I speak to someone about my order?
- What if the size is wrong or an item is faulty?
The evidence
Six reasons AFL fans can shop with confidence
A legitimate retailer should be easy to identify, easy to contact and clear about what happens after checkout. Here is how AFL Footy Shop measures up.
1. A registered Australian business
AFL Footy Shop operates under active ABN 99 102 236 304. The Australian Business Register also records AFL Footy Shop as a registered business name.
2. Serving footy supporters since 2003
This is not a pop-up store built for one season. AFL Footy Shop has spent more than two decades helping fans find club apparel, gifts and memorabilia.
3. Officially licensed merchandise
The products we sell are officially licensed AFL merchandise. That means supporters receive genuine club gear—not imitation products carrying unauthorised logos.
4. Real people you can contact
Our team operates from 146 Don Road, Devonport TAS 7310. Call (03) 6423 2853 or email sales@aflfootyshop.com.au.
5. Familiar payment options
Checkout supports established payment methods including major cards, PayPal and available buy-now-pay-later services. The payment choices offered for your order are shown securely at checkout.
6. Published delivery and returns policies
Orders are sent with Australia Post. Eligible unused garments can be returned for a size exchange within 365 days when tags and original packaging remain intact. Faulty items are handled under our policy and Australian Consumer Law.
Thousands of customer experiences are published
You do not have to rely only on what we say about ourselves. Browse more than 4,000 published customer reviews covering products, delivery and service.
A simple plan
From club colours to your front door
Shopping for official AFL gear should feel straightforward. Here is what to expect.
Choose your club gear
Browse by AFL club, product type or supporter, then check the description and size guide.
Checkout securely
Select the available payment and delivery options that suit your order and location.
Receive your order
Your gear is dispatched with Australia Post, with our Devonport team available if you need help.
Straight answers
Questions AFL fans ask before ordering
These answers cover the details most shoppers want to confirm.
No. AFL Footy Shop is a registered Australian business with an active ABN, a physical address in Devonport, published contact details and a trading history dating to 2003.
Yes. AFL Footy Shop sells officially licensed AFL merchandise. Product pages identify the item and brand so you can check what you are buying before checkout.
No. AFL Footy Shop is an independent retailer. “Officially licensed” describes the merchandise we sell; it does not mean the shop is owned or operated by the Australian Football League.
No. AFL Footy Shop and The AFL Store are different retailers. AFL Footy Shop is the independent business operating at aflfootyshop.com.au.
Lower prices often apply to clearance lines, previous-season designs or remaining sizes. A discount does not mean the item is unofficial; check the individual product page for its exact details and availability.
Yes. Call (03) 6423 2853, email sales@aflfootyshop.com.au or use the contact page if you need help with a product or order.
The Footy Fit policy allows eligible unused garments to be returned for a size exchange within 365 days. Keep tags attached and the original packaging, and contact the team before sending anything back.
Contact the team with your order details and photos where relevant. The issue will be assessed under the published store policy and your rights under Australian Consumer Law.
Australian orders are sent with Australia Post. The delivery services and prices available for your address are displayed at checkout.
International delivery is available to supported destinations. Enter your delivery country and address at checkout to see the current services and charges offered for your order.
Support your club without second-guessing your order
Choose genuine AFL merchandise from an established Australian retailer, with a real team available when you need help.
